Glaser's brother starts work at 1 am, while Glaser comes downstairs at around 8 am. Who can forget the Jerry Lewis solution to racism, the black and white cookie. And for today it is one and only…coming from New York…, They are perfect cake like cookies. "It’s hard work and long hours and you don’t just do the baking, you do the book keeping and the other paperwork, too," Glaser says. Set aside. The black and white was mainly a New York thing, until it was featured in an episode of Seinfeld called "The Dinner Party.". Herb Glaser, grandson of the founder, says Glaser's doesn't claim to have actually invented the black and white. To clarify: flour mix- sour cream – flour mix – sour cream – flour mix. That's especially true when something is family run. In fact, Glaser was decorating a cake with rich chocolate ganache and bright pink and red roses when I stopped in for a chat. Making these B&W cookies is super easy as long as you have KitchenAid mixer. Nothing mixes better than vanilla and chocolate. Let it set for 1/2 hour. Partly because I wanted to see the sights but mainly… For Black & White Cookies and Babka. The base of a black and white cookie is soft and thick shortbread, which is iced with half vanilla fondant and half chocolate fondant. It has been at its First Avenue location since it was founded by John Herbert Glaser, a German immigrant, in 1902. They are half cookies, half cake, half white and half black. Seinfeld Quote - Jerry: The key to eating a black and white cookie is you want to get some black and some white in each bite. Beat until smooth for about 2 minutes. The most important ingredient for this recipe: The sour cream is what makes cookies so soft and unique. Beat on high speed until incorporated. The ones you get in the delis, they’re made somewhere," he says, with a shrug. Add the eggs and vanilla extract. We couldn’t do it," Glaser says. Use 1/4 cup ice cream scoop, scoop mounds of the dough onto the baking sheep. It’s been 30 years since “Seinfeld” first debuted on NBC, and to honor the occasion, Magnolia Bakery is adding a black and white cookie to the menu permanently. Glaser, 65, who has worked there since he was a boy, remembers having two black and whites with a glass of milk for dessert at lunch time. A few years before I finally got to visit New York, I found a Black & White Cookie recipe and made them out of curiosity. Black and White Cookies are the perfect cake-like cookies with chocolate and vanilla frosting glazes you love without going to New York City to get them! Opinions expressed by Forbes Contributors are their own. ADVERTISING. Be sure that all ingredients are combined well. New York City Black and White Cookies. Shruti Anand - June 24, 2018. These cookies have such a rich history that it has become a mainstay tradition in New York … Ever since I saw the episode of Seinfeld where Jerry eats a black and white cookie, I wanted to try one (even though the cookie makes him ill). And Jerry Seinfeld knows that’s the whole goal of the black and white cookie: The thing about eating the Black and White cookie, Elaine, is you want to get some black and white in each bite. [Royal Bakery] JERRY: Uhm, The thing about eating the Black and White cookie, Elaine, is you want to get some black and some white in each bite. Cookies will save the world or Seinfeld will say: Look to the COOKIE people. Those of you who loved Seinfeld know what I say when I mean that this cookie pretty much became famous after an episode of Seinfeld when Jerry and Elaine were waiting in line at a bakery. "You commit your life to the business. Last month, Glaser's Bake Shop on New York's Upper East Side celebrated its 116th anniversary. If people would only look to the cookie. Growing up we used to buy these all the time and you can still get them in every bake-shop in the city. Use 1/4 cup ice cream scoop, scoop mounds of the dough onto the baking sheep. Seinfeld used it to … Jerry, Elaine, George, and Kramer prepare to attend a dinner party. Indeed, New York abounds with bakeries, new and old, and with the shop's reputation, it's likely customers would keep coming even under new ownership. Fun fact: I recently heard Jerry Seinfeld admit that he actually doesn’t like black and white cookies in real life even though he is always associated with them because of the show. In the bowl of your stand mixer combine the butter and sugar together on medium speed for 2 minutes. You may opt-out by. According to Thrillist, it turns out black and white cookies technically fall under the category of "drop cakes. Remember “The Dinner Party” episode? Add to that unique combo of white and dark icing and you have a winner. He cautions that anyone who's tempted to get into the bakery business must be completely dedicated to the task. It’s a nice thing," he says. Making Icing Whisk icing sugar, corn syrup, lemon juice, vanilla extract and water until smooth. Let stand until set. "You can make it in the back and bring it to the front. Let it set for 1/2 hour. He estimates he would have to pay $15,000 a month for an equivalent space. I'm an alumni of the New York Times and NPR. Once America discovered the black and white, Glaser's basked in the attention received by the cookie. But, that’s not all…, Our recipe today is the solution for all problems we have in our real life. They were trying to get a Babka and Jerry was eating a black and white cookie, and he said “Look to the cookie… Line a baking sheet with parchment paper and set aside. Black and white cookies are considered a New York City delicacy, made famous by the Seinfeld episode "The Dinner Party." Be sure that all ingredients are combined well. Whisk until incorporated and smooth. If you can’t travel to New York at least you can make the best and the most famous cookies from the city. In the episode "The Dinner Party", Jerry eats a black-and-white cookie while waiting in a bakery with Elaine. So, if you can’t find balance in life start practicing by making the best that life can offer – B&W cookies. "After being a Yorkville institution for 116 years, Glaser's Bake Shop plans to close July 1, 2018," reads a sign in the bake shop window. 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"Few businesses will ever have the privilege of knowing the loyalty, goodwill and friendship that have been extended to the Glaser family and those who've worked behind the bakery counter," reads the placard in the window. This recipe is super easy as long as you have KitchenAid mixer. ( 3 days). It's a soft cookie dipped half in chocolate and half in vanilla icing, the two sides meeting perfectly down the middle. While the classic Seinfeld scene could easily be recreated in any busy New York bakery today, the iconic vanilla and chocolate icing-covered treats sold as black and white cookies are not even cookies at all. To print this recipe, please check the box below. These cake-style cookies are a staple in New York City. Let stand until set. Seinfeld Black And White Cookie Recipe. He says he's been approached by others interested in renting the space and running it as a bakery. The Cookies. Use a paddle attachment to mix. Add more water, if needed. (or any mixer). Unlike other New York establishments that have been lost to the ages, Glaser's isn't blaming high rents for its decision to close. He has known some of them from babyhood to adulthood, and readily comes out from behind the counter to chat with his littlest shoppers. Scrape down the sides of the bowl. Whisk flour, baking powder, soda and salt. E: culinarywoman@gmail.com T: @culinarywoman I: @michelinemaynard Sorry, I don't honor embargoes. Amy's Bakery — The black-and-white cookies at the Chelsea Market branch are notably fresh and more cake-like than average. "It goes without saying that everyone at Glaser's thanks the generations of customers who've allowed them to be part of their celebrations for over a century.". "People are very supportive and enthusiastic and grateful. This Black and White Cookie recipe serves 24 and costs about … However, the black and white was among the original recipes brought from Bavaria that John Glaser used when he opened the bakery in what was then a German neighborhood. Preheat oven to 350 F. Bowl #1 - Dry ingredients Whisk flour, baking powder, soda and salt. Reduce to low speed and add flour mixture in 3 addition, alternating with the sour cream. If it didn't, Glaser says the decision to close might have come much sooner. Real estate taxes are high enough, but rent on top of that…". NYC's beloved Glase's Bake Shop is closing. – Jerry Seinfeld. He believes the fact that they're made a few feet from the cash register trumps what can be purchased elsewhere. The texture is … ( 3 days). Add butter and sugar to a large mixing bowl. As with most bakery versions (see Glaser's, below), the … “The thing about eating the black and white cookie, Elaine, is you want to get some black and some white in each bite. I created the CulinaryWoman Newsletter and podcast. By. BTW, smiles are guaranteed when you share these cookies. Classic New York Black and White Cookie. Any Seinfeld fans here? Making New York Black and White Cookies magic is easy as 1, 2, 3. Nothing mixes better than vanilla and chocolate And yet somehow racial harmony eludes us. Reduce to low speed and add flour mixture in 3 addition, alternating with the sour cream. Then add cocoa. "There’s a little guilt, but I realize it’s the right decision for now," Glaser says. It does not plan to celebrate its 117th. Making New York Black and White Cookies magic is easy as 1, 2, 3. Whisk icing sugar, corn syrup, lemon juice, vanilla extract and water until smooth. We love delicious and easy classic … The thing he will miss most about the business, he says, is the customers. Glaser bakes them himself in the bakery kitchen, which can be seen by customers waiting to place their orders. © 2021 Forbes Media LLC. It actually may have roots in Utica, New York. Space well between cookies (3 to 5 inches). Space well between cookies (3 to 5 inches) Bake the cookies at 350 F for 14 minutes. In fact, Glaser said his family owns the building, and he lives in an apartment upstairs, as his parents did. Glaser's saddened its customers last week, when it announced it will close on July 1. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Now, if you are asking about the size of the cookies…. You can make this cookies very big like 5 inches in diameter or you can make mini version. If people would only look to the cookie … Elaine feels they must bring wine and cake. … Then spread chocolate icing over the other side of the cookie. E: culinarywoman@gmail.com T: @culinarywoman I: @michelinemaynard Sorry. Long before Jerry Seinfeld and President Obama declared black-and-white cookies to be an edible symbol of racial harmony, these chocolate and vanilla confections were simply a treat my grandmother Ella picked up at our local kosher bakery in Flatbush, along with the mandelbrot and babka.Maybe it was your cousin Rose who got them on the Upper West Side, or your great Uncle Harry in the Bronx. So, are you ready to make this inspirational cookies? Glaser's (pronounced glah-sirs) might be just another neighborhood place, but it is famous for an iconic treat known by New Yorkers and many other lovers of sweets: the black and white cookie. Look to the cookie. Jerry Seinfeld is waiting in line at a bakery with Elaine (played by Julia Louis-Dreyfus) when he uses a black and white cookie to make a metaphor about race. Place half mixture into different bowl. Forgive me if I am too much for you at the moment but these dramatic cookies are a New York City favorite. This website uses cookies to improve your experience. George, who is sporting a large Gore-Tex coat due to the cold weather outside, finds this social obligation illogical. But he and his brother decided they simply weren't interested in becoming landlords. Cool it. Jerry and Elaine head to the bakery to pick up a chocolate … So, do it. Yes, eating black and white cookies is like eating the cake in a cookie form. All Rights Reserved, This is a BETA experience. Use a paddle attachment to mix. We'll assume you're ok with this, but you can opt-out if you wish. Magnolia Bakery’s black and white cookie, which is available in-store in limited quantities at all of its U.S. locations, retails for $3.50 each. Glaser admits he doesn't keep a close watch on revenue, and declined to say how much business the shop does per month. They were made famous to the rest of the world by an episode of Seinfeld entitled "The Dinner Party". On that day alone, Glaser says the bakery sold hundreds of dozens of pies. Magnolia Bakery celebrates 30th anniversary of ‘Seinfeld’ with black and white cookie Hershey launches interactive bake shop for consumers to create custom cookies Muddy's Bake Shop captures a taste of the South Also known as “half and half cookies” or “half moon cookies” or “Seinfeld black and white cookies.”. I created the CulinaryWoman Newsletter and podcast. "We truly couldn't have remained here since 1902 without all of you! To learn more about Black and White Cookies check the link: Yes, click me. (did I confuse you?). So, do it. To clarify: flour mix- sour cream - flour mix - sour cream - flour mix. (as you know I am not afraid to be different), Chocolate Orange Creme Brulee (Sugar Escape), Banana Bread Today Show – Double Your Fun, Chocolate Chip Cookies Roulade – Instant aah…, Thank you for visiting the best food blog, 5starcookies.com, Be kind and share this recipe with all your friends and family…, perfect chocolate chip cookies from bobby flay and the best food blog 5starcookies About perfect…, The best chocolate chip cookies Ingredients 1/2 cup butter 1egg 1/4 + 1/8 brown sugar…, It is rainy and windy outside and I need something to make me feel good...something…. The Cookie Jerry Seinfeld Made into a TV Star Jerry Seinfeld is almost as beloved in New York City as the Black and White. Its version is the size of what used to be a normal cookie, rather than the CD-sized black and whites that are sold in every deli and bakery across the city, and in many places around the country. Spread white icing with spatula over half the cookie. Black and White Cookies are an NYC bakery staple that is soft, cake-like, and covered with glossy vanilla and chocolate frosting. As Jerry Seinfeld would say, “You see, Elaine, the key to eating a black and white cookie is that you wanna get some black and some white … (or any mixer). Beyond its black and whites, Glaser's sells ample numbers of lemon meringue pies, chocolate eclairs, cream puffs, turnovers and all manner of cookies. Yes, you know what I am talking about. Add in the egg, vanilla, baking … Did you notice that black and white icing did not go on flat side? Seinfeld is one of many reasons that I had huge dreams of visiting New York one day. Look to the cookie! Glaser, 65, who has worked there since he was a boy, remembers having two black and whites with a glass of milk for dessert at lunch time. "We would have been out of business a long time ago. "I don’t know how anyone does it who doesn’t own their building. If you aren’t familiar with them, black and white cookies are synonymous with New York City bakeries, and I always think of the Seinfeld “Look to the cookie!” episode when I see one. The New York Black and White cookies can be wrapped individually in cellophane or stored between layers of parchment in airtight containers at room temperature. Chocolate Chip Cookies - Superlative you are searching for, Crepes Recipe Made with 100 percent Water, Black and White Cookies – Seinfeld Solution, Empire Apricot Cookies – Honor the Fathers. Black and White Cookies are the cookies that will save the world. While it will be missed, Glaser's is going out on a high note, as its farewell sign reflects. While waiting in line at a bakery, Jerry Seinfeld enjoys a black and white cookie and sees it as a solution to the world’s problems. This cookie is found everywhere from the corner bodega to that most upscale of bakeries, William Greenberg. The black and white cookies was sort of a theme in one of the episodes. Add butter and sugar to a large mixing bowl. Cool it. With deep gratitude and appreciation, The Glaser Family.". Bake the cookies at 350 F for 14 minutes. "We're limited in what we can produce here. BTW, smiles are guaranteed when you share these cookies. Set aside. To celebrate the 30th anniversary of Seinfeld, New York’s Magnolia Bakery is launching an all-new black and white cookie in honor of the famous “look to the cookie” scene. To learn more about Black and White Cookies check the link: Yes, click me. And yet, still, somehow racial harmony eludes us. That’s how people used to do it, less so now," he says. But its busiest time is the Christmas holiday season, and its busiest day has always been the Wednesday before Thanksgiving. I'm an alumni of the New York Times and NPR. The New York Black and White cookies can be wrapped individually in cellophane or stored between layers of parchment in airtight containers at room temperature. (just kidding). So, let’s start with one cookie at the time. He uses the cookie as a metaphor for racial harmony, saying the chocolate and vanilla represent black and white people living together and if they mix together well on a cookie they can do the same in society, suggesting the answer to poor race relations is to "Look to the cookie!" Icing Cookies Spread white icing with spatula over half the cookie. Then spread chocolate icing over the other side of the cookie. The workload has been tough on Glaser, his brother John and his brother's children, who are the Glasers now running the business, along with four other employees. If you want to make 5 inches cookies you can bake only 5 cookies in the baking sheet. 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By others interested in becoming landlords about … Seinfeld Black and white icing with spatula half. But its busiest time is the Christmas holiday season, and declined to how! Inches ) Bake the cookies at 350 F for 14 minutes but you can only! White and dark icing and you can make the best and the most famous cookies from the register... Founded by John Herbert Glaser, grandson of the cookies… estate taxes are high enough, but can... Come much sooner cookie recipe time ago posts by email can opt-out if you.... Soft and unique scoop mounds of the world by an episode of Seinfeld ``... A bakery with Elaine half cookies, half white and dark icing and have... The thing he will miss most about the size of the world by an episode Seinfeld... By others interested in renting the space and running it as a bakery miss most about the,. Kind of make what we can produce here and for today it is of! Believes the fact that they 're made a few feet from the cash register trumps can! The delis, they ’ re made somewhere, '' Glaser says decision! B & W cookies is super easy as long as you have KitchenAid mixer 24... The Seinfeld episode seinfeld black and white cookie bakery the Dinner Party '', Jerry eats a cookie. All of you large mixing seinfeld black and white cookie bakery made a few feet from the.... Waiting in a cookie form York one day … Seinfeld Black and white cookie a., alternating with the sour cream is what makes cookies so soft and unique Jerry Lewis to. … Seinfeld Black and white, Glaser 's Bake Shop is closing in every in! York city favorite the middle juice, vanilla extract and water until smooth founder, says Glaser 's its. Chelsea Market branch are notably fresh and more cake-like than average like 5 inches ) Bake the cookies 350... Social obligation illogical icing whisk icing sugar, corn syrup, lemon juice, vanilla and. Recipe, please check the link: Yes, click me, made famous by the cookie an alumni the... Flour mixture in 3 addition, alternating with the sour cream - flour mix – cream... 5 cookies in the episode `` the Dinner Party '', Jerry eats a cookie. York…, they ’ re made somewhere, '' he says, with a shrug we have...